Neuromarketing

Classical research in Neuromarketing and so-called 'Consumer Neuroscience' conducted studies using predominantly brain imaging. Alas, this technique is neither applicable nor available for practical market research or product evaluation.

Therefore, psyrecon does not investigate the source of consumer emotions and decisions, but the site of action: bodily responses. Psychophysiological equipment has become more sophiyticated, less prone to environmental artifacts and portable. 

By today, the psyrecon team has consucted a wide range of experiments in the Neuromarketing area with incredible successful results. Our recording equipment and methods enrich market researchers and marketers by delivering objective insights into consumer emotions and behavior.

Pleas contact us for more information.